Excal Design Journal

April 19, 2022
Culture: Perspective Of A Lighting Designer - II

  Designing around the world can be a minefield of complexity as you navigate the business and project culture of the region you are working in. It can be a challenge For example, in the Middle East you are dealing with very strong contractors and it is important to specify strategically. Generally, they do not […]

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January 27, 2022
Branding, Communication & Design: Part III

  BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design. Part-2 explored the basic principles of communication and their applications in designing brands. Part-3 will explore the underlining role of a communication […]

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November 2, 2021
SEO and Web Design

The Balancing Act SEO seems to be a confusing concept for a lot of businesses, yet it is one of the key aspects that digital marketeers focus on. Having a digital footprint is a necessity today. Being ranked high on search engines therefore becomes a priority. Let’s explore some basics of web design that will […]

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September 22, 2021
Innovation and Growth by Design

Firing up the engines for your flight. Last night on cable, I caught the second half of Scorsese’s spectacular biopic – The Aviator, based on the life of eccentric billionaire and aviation pioneer Howard Hughes. Every time I watch movies based on interesting real people, I like to browse through their pictures, interviews and news […]

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September 7, 2021
Branding, Communication & Design: Part II

BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Part-2 will explore the basic principles of communication and their applications in the process of designing brands.   […]

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August 26, 2021
Press Release: Launch of Excal Design Inc.

FOR IMMEDIATE RELEASE   ExcalTech® announces the launch of a new Design & Marketing Vertical: Excal Design Inc. Service Categories: Branding, Digital Media, Web Design, Experience Marketing and Advisory Services.   Chicago— 08/26/2021  We are excited to announce the launch of Excal Design Inc. Excal Design Inc.is a design and digital marketing agency that helps clients […]

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August 2, 2021
Culture: Perspective Of A Lighting Designer - I

Designing around the world I am an Independent Architectural Lighting Designer and in 2015 I was tasked with giving an educational presentation at Lightfair International at The Javits Centre in New York on ‘Designing around the World’. Interestingly, I have designed the lighting on prestigious projects globally for many years and only once have I […]

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July 6, 2021
Design Thinking and the art of storytelling

Do you like stories? I love stories. You would notice that I typically begin most of my editorials with a story or an anecdote. It is confusing to tell a story about storytelling. I am no literary genius like Calvino so in the spirit of his book and this editorial, I’d request you to participate […]

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June 14, 2021
The Case for Design Leadership

There has never been a better time to talk about Design Leadership than now. Business houses or startups that have launched brands and products and managed to beat their competition, use disruption through design thinking. The business world is peppered with success stories that have achieved growth by being true to the spirit of this […]

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