There has never been a better time to talk about Design Leadership than now. Business houses or startups that have launched brands and products and managed to beat their competition, use disruption through design thinking. The business world is peppered with success stories that have achieved growth by being true to the spirit of this […]
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series will explore the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Branding, Communication and Design: Definitions Branding can be defined as a strategy for enabling people to […]
So, let me tell you a story. We live in an age of convergence, disruption and rapid obsolescence. Thanks to information technology, hyper-connectivity, big data and artificial intelligence the dots seem easier to converge and connect than ever seen previously. Traditional silos between disciplines, industries, markets, economies, formats and systems are constantly blurred to make […]