Do you like stories? I love stories. You would notice that I typically begin most of my editorials with a story or an anecdote. It is confusing to tell a story about storytelling. I am no literary genius like Calvino so in the spirit of his book and this editorial, I’d request you to participate […]
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series will explore the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Branding, Communication and Design: Definitions Branding can be defined as a strategy for enabling people to […]
So, let me tell you a story. We live in an age of convergence, disruption and rapid obsolescence. Thanks to information technology, hyper-connectivity, big data and artificial intelligence the dots seem easier to converge and connect than ever seen previously. Traditional silos between disciplines, industries, markets, economies, formats and systems are constantly blurred to make […]