branding Illustration

Your stories, 

our designs.

Every brand has a story to tell. It defines what a business is all about. Quite often these stories are lost in translation. We use our unique methodology to bring these stories to life.

We tell the new and inspiring stories of  your people, products, struggles and successes.
We tell the stories of your brand.


 Global Excellence Awards

Most Innovative Branding & Digital Marketing Agency 2022 - Illinois.

top digital marketing company awardrecognised as top fashion branding company

What We Do

Excal Design Inc. is a full service design and digital marketing agency. We help clients with strategic planning, cross medium design, creative solutions and brand consulting to enable businesses to tap into their complete potential.


Visual storytelling is all about your brand identity. Your logo and identity have to connect with your audience.


An effective and beautiful website is definitely a game changer. Whether its Web Design, SEO or Social Media, we have you covered.


Through our videos, content and artworks, we create an experience that reaches the right audience.

Curated Images

For all products, we believe "The visual is the ultimate criteria". Your clients will be curious about products that have the right visual appeal.


From creating a brand guide to social media guides, we will create the right outline for your company or manage all the design pieces for you.

Add On Services 

If there is a service that is related to the work we are doing, we work with our network of partners to bring those services to you.

Have a project for us?




Web Design and Content

Websites are the most effective communication and marketing tool of the digital media. This is often the first point of contact for most businesses.

Brand Identity

 Whether it's a brand book or a communication guide, let us develop a comprehensive positioning strategy and guidelines that will convey the right message to your clients.

Experience Design

Are your creatives in sync with your messaging?  Does your audience prefer videos or images? We will create an experience that reaches the right audience.
Customized Solutions

Value Added Services

We provide strategy and advisory services. Also, if your organization needs an additional related service, we work with our partners to ensure that your design and communication are consistent across all marketing channels.

Trusted by Great Companies:

Berco's logoLearning Arena logoAston LogoPenTesting – Offsite Cyber Systems logocounseling arena logo

How We Work


We learn about the project and define our goals in a detailed brief.


We research the market, trends and end user attributes.


All design and marketing efforts are built through collaboration. We take your additional inputs at this point. 


The draft design/strategy/plan is presented to you for final inputs.

Refine & Execute

The final plan along with the strategy is refined and executed.

Ready to work
with us?


Excal Design Journal

Eminent designers and industry leaders share their views on branding, design thinking, architecture, marketing, communication, arts, business growth, digital media, retail, graphics and other design related subjects.
January 2, 2023
The Top Color Trends for 2023

The Basics: Color Theory   Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color. You can read more […]

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August 2, 2022
SEO and Web Design

The Balancing Act SEO seems to be a confusing concept for a lot of businesses, yet it is one of the key aspects that digital marketeers focus on. Having a digital footprint is a necessity today. Being ranked high on search engines therefore becomes a priority. Let’s explore some basics of web design that will […]

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April 19, 2022
Culture: Perspective Of A Lighting Designer - II

  Designing around the world can be a minefield of complexity as you navigate the business and project culture of the region you are working in. It can be a challenge For example, in the Middle East you are dealing with very strong contractors and it is important to specify strategically. Generally, they do not […]

Read More

Let’s Get in Touch

Give us a call or write to us

Not sure where to start? Schedule a consultation.


676 N Michigan Ave.
Suite 2800
Chicago, IL 60611
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