BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Part-2 will explore the basic principles of communication and their applications in the process of designing brands. […]
Designing around the world I am an Independent Architectural Lighting Designer and in 2015 I was tasked with giving an educational presentation at Lightfair International at The Javits Centre in New York on ‘Designing around the World’. Interestingly, I have designed the lighting on prestigious projects globally for many years and only once have I […]
The Basics: Color Theory Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color. You can read more […]
FOR IMMEDIATE RELEASE ExcalTech® announces the launch of a new Design & Marketing Vertical: Excal Design Inc. Service Categories: Branding, Digital Media, Web Design, Experience Marketing and Advisory Services. Chicago— 08/26/2021 We are excited to announce the launch of Excal Design Inc. Excal Design Inc.is a design and digital marketing agency that helps clients […]
Do you like stories? I love stories. You would notice that I typically begin most of my editorials with a story or an anecdote. It is confusing to tell a story about storytelling. I am no literary genius like Calvino so in the spirit of his book and this editorial, I’d request you to participate […]
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series will explore the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Branding, Communication and Design: Definitions Branding can be defined as a strategy for enabling people to […]
So, let me tell you a story. We live in an age of convergence, disruption and rapid obsolescence. Thanks to information technology, hyper-connectivity, big data and artificial intelligence the dots seem easier to converge and connect than ever seen previously. Traditional silos between disciplines, industries, markets, economies, formats and systems are constantly blurred to make […]