As we step into 2026, brands aren’t just competing on products — they’re competing on purpose, experience, and emotional resonance. Whether you’re launching a new brand or refreshing an existing one, the strategies below will shape how forward-thinking brands win attention, trust, and loyalty this year. 1. Purpose-Driven Brands No Longer Optional. Consumers increasingly choose […]
As we head into 2026, retail design is evolving rapidly. The footprints of e-commerce, shifting consumer values, and new technology are transforming what a “store” means. Retailers must adapt not just to sell — but to create experiences, deepen brand loyalty, and respond to sustainability and community demands. 1. Digital + Physical Merge: Smart […]
Running a business is hard enough. Between managing staff, customers, and day-to-day operations, marketing often becomes a late-night task. Social posts get delayed. Websites go stale. Your brand story gets lost in the shuffle. But here’s the truth: Design and marketing aren’t just about looking good — they’re about being found, remembered, and chosen. Outsourcing […]
Elevate Your Brand Experience Excal Design Inc. proudly unveils its latest venture into the realm of innovative retail design services. With a deep commitment to revolutionizing brand experiences, Excal Design Inc. is poised to transform retail spaces into dynamic environments that captivate audiences and drive business growth. "Our mission is simple: to empower brands to […]
Artificial Intelligence is no longer a buzzword—it’s a practical engine driving real ROI in modern marketing departments. Whether you're at a startup or a Fortune 500 company, AI tools are reshaping how brands analyze data, create content, and connect with customers. Here's a deeper look at how AI is being used today, with specific tools […]
Firing up the engines for your flight. Last night on cable, I caught the second half of Scorsese’s spectacular biopic – The Aviator, based on the life of eccentric billionaire and aviation pioneer Howard Hughes. Every time I watch movies based on interesting real people, I like to browse through their pictures, interviews and news […]
There has never been a better time to talk about Design Leadership than now. Business houses or startups that have launched brands and products and managed to beat their competition, use disruption through design thinking. The business world is peppered with success stories that have achieved growth by being true to the spirit of this […]
The Balancing Act SEO seems to be a confusing concept for a lot of businesses, yet it is one of the key aspects that digital marketeers focus on. Having a digital footprint is a necessity today. Being ranked high on search engines therefore becomes a priority. Let’s explore some basics of web design that will […]
Designing around the world can be a minefield of complexity as you navigate the business and project culture of the region you are working in. It can be a challenge For example, in the Middle East you are dealing with very strong contractors and it is important to specify strategically. Generally, they do not […]