Elevate Your Brand Experience Excal Design Inc. proudly unveils its latest venture into the realm of innovative retail design services. With a deep commitment to revolutionizing brand experiences, Excal Design Inc. is poised to transform retail spaces into dynamic environments that captivate audiences and drive business growth. “Our mission is simple: to empower brands to… Continue reading Introducing Cutting-Edge Retail Design Services
Tag: Innovation
The Case for Design Leadership
There has never been a better time to talk about Design Leadership than now. Business houses or startups that have launched brands and products and managed to beat their competition, use disruption through design thinking. The business world is peppered with success stories that have achieved growth by being true to the spirit of this… Continue reading The Case for Design Leadership
SEO and Web Design
The Balancing Act SEO seems to be a confusing concept for a lot of businesses, yet it is one of the key aspects that digital marketeers focus on. Having a digital footprint is a necessity today. Being ranked high on search engines therefore becomes a priority. Let’s explore some basics of web design that will… Continue reading SEO and Web Design
Culture: Perspective Of A Lighting Designer – II
Designing around the world can be a minefield of complexity as you navigate the business and project culture of the region you are working in. It can be a challenge For example, in the Middle East you are dealing with very strong contractors and it is important to specify strategically. Generally, they do not… Continue reading Culture: Perspective Of A Lighting Designer – II
Branding, Communication & Design: Part III
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design. Part-2 explored the basic principles of communication and their applications in designing brands. Part-3 will explore the underlining role of a communication… Continue reading Branding, Communication & Design: Part III
Branding, Communication & Design: Part II
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Part-2 will explore the basic principles of communication and their applications in the process of designing brands. … Continue reading Branding, Communication & Design: Part II
Design Thinking and the art of storytelling
Do you like stories? I love stories. You would notice that I typically begin most of my editorials with a story or an anecdote. It is confusing to tell a story about storytelling. I am no literary genius like Calvino so in the spirit of his book and this editorial, I’d request you to participate… Continue reading Design Thinking and the art of storytelling