The Basics: Color Theory Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color. You can read more […]
The Balancing Act SEO seems to be a confusing concept for a lot of businesses, yet it is one of the key aspects that digital marketeers focus on. Having a digital footprint is a necessity today. Being ranked high on search engines therefore becomes a priority. Let’s explore some basics of web design that will […]
Designing around the world can be a minefield of complexity as you navigate the business and project culture of the region you are working in. It can be a challenge For example, in the Middle East you are dealing with very strong contractors and it is important to specify strategically. Generally, they do not […]
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design. Part-2 explored the basic principles of communication and their applications in designing brands. Part-3 will explore the underlining role of a communication […]
Firing up the engines for your flight. Last night on cable, I caught the second half of Scorsese’s spectacular biopic – The Aviator, based on the life of eccentric billionaire and aviation pioneer Howard Hughes. Every time I watch movies based on interesting real people, I like to browse through their pictures, interviews and news […]
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Part-2 will explore the basic principles of communication and their applications in the process of designing brands. […]
FOR IMMEDIATE RELEASE ExcalTech® announces the launch of a new Design & Marketing Vertical: Excal Design Inc. Service Categories: Branding, Digital Media, Web Design, Experience Marketing and Advisory Services. Chicago— 08/26/2021 We are excited to announce the launch of Excal Design Inc. Excal Design Inc.is a design and digital marketing agency that helps clients […]
Designing around the world I am an Independent Architectural Lighting Designer and in 2015 I was tasked with giving an educational presentation at Lightfair International at The Javits Centre in New York on ‘Designing around the World’. Interestingly, I have designed the lighting on prestigious projects globally for many years and only once have I […]
Do you like stories? I love stories. You would notice that I typically begin most of my editorials with a story or an anecdote. It is confusing to tell a story about storytelling. I am no literary genius like Calvino so in the spirit of his book and this editorial, I’d request you to participate […]