BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design. Part-2 explored the basic principles of communication and their applications in designing brands. Part-3 will explore the underlining role of a communication… Continue reading Branding, Communication & Design: Part III
Tag: Design Thinking
Branding, Communication & Design: Part II
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Part-2 will explore the basic principles of communication and their applications in the process of designing brands. … Continue reading Branding, Communication & Design: Part II
The corporation EDITed – are you in or out?
So, let me tell you a story. We live in an age of convergence, disruption and rapid obsolescence. Thanks to information technology, hyper-connectivity, big data and artificial intelligence the dots seem easier to converge and connect than ever seen previously. Traditional silos between disciplines, industries, markets, economies, formats and systems are constantly blurred to make… Continue reading The corporation EDITed – are you in or out?