Elevate Your Brand Experience Excal Design Inc. proudly unveils its latest venture into the realm of innovative retail design services. With a deep commitment to revolutionizing brand experiences, Excal Design Inc. is poised to transform retail spaces into dynamic environments that captivate audiences and drive business growth. “Our mission is simple: to empower brands to… Continue reading Introducing Cutting-Edge Retail Design Services
Tag: Design
How AI Is Revolutionizing Marketing
Artificial Intelligence is no longer a buzzword—it’s a practical engine driving real ROI in modern marketing departments. Whether you’re at a startup or a Fortune 500 company, AI tools are reshaping how brands analyze data, create content, and connect with customers. Here’s a deeper look at how AI is being used today, with specific tools… Continue reading How AI Is Revolutionizing Marketing
The Case for Design Leadership
There has never been a better time to talk about Design Leadership than now. Business houses or startups that have launched brands and products and managed to beat their competition, use disruption through design thinking. The business world is peppered with success stories that have achieved growth by being true to the spirit of this… Continue reading The Case for Design Leadership
Culture: Perspective Of A Lighting Designer – II
Designing around the world can be a minefield of complexity as you navigate the business and project culture of the region you are working in. It can be a challenge For example, in the Middle East you are dealing with very strong contractors and it is important to specify strategically. Generally, they do not… Continue reading Culture: Perspective Of A Lighting Designer – II
Branding, Communication & Design: Part III
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design. Part-2 explored the basic principles of communication and their applications in designing brands. Part-3 will explore the underlining role of a communication… Continue reading Branding, Communication & Design: Part III
Branding, Communication & Design: Part II
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Part-2 will explore the basic principles of communication and their applications in the process of designing brands. … Continue reading Branding, Communication & Design: Part II
Culture: Perspective Of A Lighting Designer – I
Designing around the world I am an Independent Architectural Lighting Designer and in 2015 I was tasked with giving an educational presentation at Lightfair International at The Javits Centre in New York on ‘Designing around the World’. Interestingly, I have designed the lighting on prestigious projects globally for many years and only once have I… Continue reading Culture: Perspective Of A Lighting Designer – I
Branding, Communication & Design: Part I
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series will explore the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Branding, Communication and Design: Definitions Branding can be defined as a strategy for enabling people to… Continue reading Branding, Communication & Design: Part I
The corporation EDITed – are you in or out?
So, let me tell you a story. We live in an age of convergence, disruption and rapid obsolescence. Thanks to information technology, hyper-connectivity, big data and artificial intelligence the dots seem easier to converge and connect than ever seen previously. Traditional silos between disciplines, industries, markets, economies, formats and systems are constantly blurred to make… Continue reading The corporation EDITed – are you in or out?