Elevate Your Brand Experience Excal Design Inc. proudly unveils its latest venture into the realm of innovative retail design services. With a deep commitment to revolutionizing brand experiences, Excal Design Inc. is poised to transform retail spaces into dynamic environments that captivate audiences and drive business growth. "Our mission is simple: to empower brands to […]
Artificial Intelligence is no longer a buzzword—it’s a practical engine driving real ROI in modern marketing departments. Whether you're at a startup or a Fortune 500 company, AI tools are reshaping how brands analyze data, create content, and connect with customers. Here's a deeper look at how AI is being used today, with specific tools […]
Firing up the engines for your flight. Last night on cable, I caught the second half of Scorsese’s spectacular biopic – The Aviator, based on the life of eccentric billionaire and aviation pioneer Howard Hughes. Every time I watch movies based on interesting real people, I like to browse through their pictures, interviews and news […]
There has never been a better time to talk about Design Leadership than now. Business houses or startups that have launched brands and products and managed to beat their competition, use disruption through design thinking. The business world is peppered with success stories that have achieved growth by being true to the spirit of this […]
The Balancing Act SEO seems to be a confusing concept for a lot of businesses, yet it is one of the key aspects that digital marketeers focus on. Having a digital footprint is a necessity today. Being ranked high on search engines therefore becomes a priority. Let’s explore some basics of web design that will […]
Designing around the world can be a minefield of complexity as you navigate the business and project culture of the region you are working in. It can be a challenge For example, in the Middle East you are dealing with very strong contractors and it is important to specify strategically. Generally, they do not […]
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design. Part-2 explored the basic principles of communication and their applications in designing brands. Part-3 will explore the underlining role of a communication […]
BC&D Series is a three-part series that will explore the basic principles for effective branding through communication and design. Part-1 of this series explored the fundamental relationship between branding, communication and design by unraveling their fundamental definitions. Part-2 will explore the basic principles of communication and their applications in the process of designing brands. […]
Designing around the world I am an Independent Architectural Lighting Designer and in 2015 I was tasked with giving an educational presentation at Lightfair International at The Javits Centre in New York on ‘Designing around the World’. Interestingly, I have designed the lighting on prestigious projects globally for many years and only once have I […]