Smart Business Owners Are Outsourcing Their Design and Marketing

Person working at her desk

Running a business is hard enough. Between managing staff, customers, and day-to-day operations, marketing often becomes a late-night task. Social posts get delayed. Websites go stale. Your brand story gets lost in the shuffle.

But here’s the truth: Design and marketing aren’t just about looking good — they’re about being found, remembered, and chosen.

Outsourcing your creative and marketing doesn’t just take work off your plate — it transforms how your business shows up in the world.

What Happens When You Outsource the Right Way

You gain:

Time — focus on customers, not Canva.
Consistency — cohesive design and messaging across every touchpoint.
Expertise — access to skilled designers, marketers, and strategists for less than a full-time hire.
Results — measurable growth that directly supports your business goals.

 

How this could work :

🏪 Example : Boutique Retailer needs to Boost In-Store Traffic

A local women’s boutique with strong products but no cohesive brand. It needs to redesign the visual identity, refresh storefront layout, and launch a targeted digital campaign that connects in-store promotions with local search and social ads.

Expected results:

  • Increase in walk-in traffic within two months
  • Increased engagement growth on social media
  • Average customer spend may go up

Takeaway: Smart, unified design across digital and physical spaces creates trust — and foot traffic.

☕ Example : Café Chain looking to increase Online Orders in 90 Days

A small café chain relying on word-of-mouth and outdated flyers. CTA : Build a modern website with online ordering, rebrand visuals, and launch a geo-targeted social ad campaign that reached nearby customers.

Expected results:

  • Online orders increase in 3 months
  • New customer traffic
  • Marketing spend efficiency improvement

Takeaway: When brand, web, and ads align — small businesses look big, and customers take notice.

 

Why Businesses Are Making the Switch

  • 46% of business owners now outsource creative and marketing work.
  • 56% have less than an hour a day for marketing tasks.
  • 73% aren’t sure if their current strategy even works. (Sources: Fiverr, Constant Contact, vcita surveys 2024–25)

You don’t need more hours in the day — you need a partner who works as if your brand were their own.

 

People working together
Designers Huddled together on a project Credit: Icons8 @Unsplash

 

Our Promise: At Excal Design, we make marketing effortless through:

Tailored packages for every budget and stage
Strategic creative direction — not just execution
Measurable growth and visibility you can track

From branding and web to retail design and marketing campaigns, we help your business look, feel, and perform like a market leader.

Ready to See the Difference? Lets Talk…

Book a free strategy call today — no sales pitch, just smart insights.  We’ll help you assess where you are and what’s next.

 

Author: Shubhra Bhargava, Chief Design Officer

Shubhra is the head of design for Excal Design. and VP – Design and Marketing for ExcalTech. She is a branded-environments specialist with experience in design, CMS, User Interface, general management, brand and retail identities.

Some of the brands she has worked with in leadership positions include: Future Group, Levi Strauss, United Colors of Benetton and Reliance Retail.