{"id":607,"date":"2023-01-02T15:51:22","date_gmt":"2023-01-02T21:51:22","guid":{"rendered":"https:\/\/excal.design\/?p=607"},"modified":"2023-04-10T15:08:35","modified_gmt":"2023-04-10T20:08:35","slug":"the-2023-color-trends","status":"publish","type":"post","link":"https:\/\/excal.design\/index.php\/the-2023-color-trends\/","title":{"rendered":"The Top Color Trends for 2023"},"content":{"rendered":"

<\/h3>\n

The Basics: Color Theory<\/h3>\n

 <\/p>\n

Color theory is both<\/strong> the science and art of using color<\/b>. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other.<\/p>\n

Color theory also involves the messages colors communicate; and the methods used to replicate color.<\/p>\n

You can read more about color theory here if you are designer.<\/p>\n

https:\/\/www.interaction-design.org\/literature\/topics\/color-theory<\/a><\/span><\/p>\n

<\/h3>\n

Why Color Matters:<\/h3>\n

There are several reasons why design and marketing professionals use color to define of create appeal of their brand or product.<\/p>\n

Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing.<\/p>\n

Between 62% and 90% of that assessment is based on color alone.
\n<\/span>(Source: CCICOLOR - Institute for Color Research)<\/i><\/p>\n

Consequently, catching the customer's eye and conveying information effectively are critical to successful sales.<\/p>\n

 <\/p>\n

The top 2023 trends to watch out for:<\/h3>\n

Special Mention - Pantone: Viva Magenta<\/a><\/h4>\n

The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family. CNN called it unexpectedly bright.<\/a><\/p>\n

Pantone says \u201cIt is a shade rooted in nature descending from the red family and expressive of a new signal of strength.<\/p>\n

Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.\u201d<\/p>\n

Perhaps this is the vibrancy Pantone is trying to push after a few very somber years for humanity.<\/p>\n

Marketeers, creatives and brand designers need to take note of this collective emotion in addition to the color trends.<\/p>\n

When you look closely at the magenta verse palette however, this is the only bright color with the rest of the colors following a very serene nature based theme.<\/p>\n

<\/h3>\n

And the top trends are....<\/h3>\n

As per the Excal Design<\/a> research team, the 2023 color trends will also be reflected in real estate and fashion.<\/p>\n

The main hues continue to lead towards reds, as other companies in different industries declare their chosen color for the coming year.<\/p>\n

I firmly believe<\/a> that some of these trends will inspire some classic palettes, that will look beyond 2023.<\/p>\n

The color trends for 2023 are going to include:<\/p>\n

 <\/p>\n

1. Impactful Reds<\/h4>\n

Benjamin Moore pivoted away from the soothing shades of years past to proclaim \"Raspberry Blush<\/span><\/a>\" as their official color of the year.<\/p>\n

The decision denotes a greater movement within the interior design industry towards more saturated shades.<\/p>\n

<\/h4>\n

2. Bright Magentas<\/span><\/h4>\n

As mentioned earlier <\/span>Pantone has picked \u201c Viva Magenta\u201d as their color of the year.<\/p>\n

Since Pantone is a color authority that defines color trends in fashion, paints or digital media, this color is going to be around next year in many ways; be it as an accent or theme color.<\/p>\n

WGSN had predicted in 2020 that Purple will return as a key color for 2023, representing wellness and digital escapism.<\/p>\n

Recuperative rituals will become a top priority for consumers who want to protect and improve their mental health, and Digital Lavender will connect to this focus on wellbeing, offering a sense of stability and balance.<\/p>\n

<\/h4>\n

\"multiple<\/h4>\n

<\/h4>\n

3. Warm Neutrals\u00a0<\/span><\/h4>\n

Warm neutrals will be a part of the top color trends for 2023. These embrace wellness and comfort. These are nature inspires greens or ochres, the trend is timeless and classic.<\/p>\n

At the same time lend a calming effect to the overall color composition.<\/p>\n

That's exactly why Behr named Blank Canvas as its Color of the Year for 2023<\/span><\/a>. \u201cWhite is the key to individual style simply because it\u2019s so easy to change up,\u201d says Erika Woelfel, vice president of color and creative services at Behr. \u00a0<\/span><\/p>\n

 <\/p>\n

4. Elevated Beige-Blush<\/h4>\n

Instead of the cooler tones we've seen in the past, today's neutrals embrace a warmer disposition with earthy undertones.\u00a0<\/span><\/p>\n

A true and earthier example of this trend is Sherwin-Wiliams's 2023 Color of the Year<\/span><\/a><\/p>\n

<\/h4>\n

5. Dark Undertones<\/h4>\n

The colors will have darker undertones to provide depth. This may be limited to real estate and digital, but only time will tell.<\/p>\n

As a part of their Color Trends Forecast, Benjamin Moore highlights Wenge, a deep chocolate with notes of violet and black, as a great alternative to black.<\/p>\n

 <\/p>\n

Author: Shubhra Bhargava, <\/strong>Chief Design Officer<\/p>\n

Shubhra is the head of design for Excal Design<\/a>. and VP - Design and Marketing for ExcalTech. She is a branded-environments specialist with experience in design, CMS, User Interface, general management, brand and retail identities.<\/em><\/p>\n

Some of the brands she has worked with in leadership positions include: Future Group, Levi Strauss<\/a>, United Colors of Benetton and Reliance Retail<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Basics: Color Theory   Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color. You can read more […]<\/p>\n","protected":false},"author":3,"featured_media":638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[45,47,44,48,49,38,43,50,46],"class_list":["post-607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-45","tag-advertising","tag-color","tag-creative","tag-digital","tag-marketing","tag-pantone","tag-thought-leadership","tag-trends"],"yoast_head":"\nThe Top Color Trends for 2023 - Excal Design<\/title>\n<meta name=\"description\" content=\"The 2023 color trends will be reflected in design, marketing, real estate and fashion. 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